Photo by Hunters Race on Unsplash

As per basic economics, people who have more money than they need are looking for investment opportunities. The easily available options like bonds, saving accounts are just enough to cover inflation rates, so it makes people look for higher-yielding options.

Most investors like to diversify. The motivation behind diversification is to achieve optimal security and returns at the lowest possible risk. Angel investors typically invest their own money for the above-explained reasons.

To approach investors successfully one needs to understand that these people do not want to save your business or donate money to you, neither to sponsor your idea…


Photo by Dylan Gillis on Unsplash

Based on my experience as a consultant, it is fairly easy to sell good products that are actually in need — that are useful to solve real problems.

New businesses with a great lineup of products and services typically have no issues generating sales, even through word of mouth, recommendations, and other organic, free, non-techy ways.

Why making sales gets difficult for new businesses?

Things start to become complicated than people don’t need your products, or your marketing is ridiculously bad.

In most cases when a company has difficulties with sales, the main issue is that the business concept, products, or branding are irrelevant for the target customers…


Photo by Isaiah Rustad on Unsplash

Imagine yourself sipping your tea or coffee while working on a project, and all of a sudden your phone goes beep beep. You check your notifications and see that a not-so-close contact of yours has sent a message like:

Hey, I need your help. There is this project, blah blah blah…

The message goes on and on about how important the project is, and it would be great if you could help out. …


The best news, that I am the happiest to receive, are positive updates from people who could use my support to make a difference in their bread-and-butter businesses. I am talking about small business owners, first-time entrepreneurs and startup founders.

Today I am happy to share that my crowd-sourced brand, marketing, and business audit system had made a massive difference for over 30 businesses since I started working on it last year. Not only small businesses but also larger ones with established brands.

  • Tech-startups
  • People with personal brands, speakers, and consultants
  • Hotels
  • Local small businesses
  • … and more

Back in…


How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers.

What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lack of interest for your company, and little to no organic growth.

The most common issue behind a brand that does not work, is that it was not aligned well to fit the sensitive reality of its target audience and potential customers. Let’s face it: most…


The gig economy has been growing fast during the past decade as digitalization enabled it. Companies and small businesses are outsourcing creative works, market research, advertising management and all sorts of temporary gigs to freelancers and independent professionals, as this way of getting things done requires significantly less financial and legal commitments.

The reason I write this article is highlight the risks of being a freelancer to those who are new to the industry. For a couple of years I also worked as a freelancer, then I decided to scale up as the risks were outwheighting the benefits.

The glorified freelance lifestyle vs the harsh economics of forced entrepreneurship


I am very excited to introduce the latest addition to our growing range of audits: the personal brand audit. This audit option was inspired by a number of customers asking for it, so we created one. We believe that this is an excellent tool for people seeking public exposure or developing a high-profile professional image. Consultants, politicians, speakers and people in industries where a strong personal brand matters will find it very useful.

See more: personal brand audit


If you are in a managerial position or running your own business then you know what it means to grind and hustle. You have responsibilities, targets and your only guarantee to keep going is your competence and commitment to work. To work for maximum output and effectiveness, it is important to keep looking for ways to make our work more efficient. Some people say “work hard”, others say “work smart”. I say always look ahead and see what needs to be done. Plan it well and execute it precisely.

Not so long ago I was really struggling with this. Being…


Are you among the 75% who struggles with work-life balance?

If you are reading this article, you must be interested in how to achieve and maintain a better work-life balance. It is easy to get carried away with work, especially if you are in a stressful management position or if you are managing your own business.

A new survey, from FlexJobs and Mental Health America (MHA) taken late last month, reported that 75% of workers have experienced burnout in the past 12 months — even despite the pandemic.

If you have been following my work during the past years, you know that I am involved in a number of businesses…


Entrepreneurial life is a journey of creation and optimization. What we create and how we optimize will determine our probability and level of success.

Having spent over 5 years in the startup world, I can confidently say that 90% of entrepreneurs who fail, they do fail because of committing very similar fundamental mistakes. The most common mistake is to keep polishing an idea that was never meant to work, because it did not fit reality.

Wishful thinking vs. reality

As Elon Musk said, wishful thinking is a human tendency. …

Daniel Diosi

Easy going entrepreneur living in Malta. Proud owner of hotel consulting company Daniel Diosi & Partners, and Brand Auditor. Sports, health, good times 🤟

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