Companies worldwide use market research to test the viability of new products or services by communicating directly with target customers. In the past, market research was mainly conducted via phone interviews, or by distributing surveys to an existing audience via SurveyMonkey or similar tools. With the newest generation of market…

In collaboration with Market Sampler, we recently completed an analysis to gain deeper understanding of how people book hotels in 2022. The 2,017 response survey was targeted to people in he United States between 18 and 65 years of age, who recently returned from a trip. The research results can…

As the name suggests, Competitor Analyzer is a competitor analysis tool that lets you reveal brand-related information about competitors, similar companies, or practically any organization. The solution builds on the popular Brand Auditor system, with additional features streamlined for competitor analysis. …

All around the globe, hotel marketing teams tend to copy marketing practices from one another. Embracing proven strategies is one thing, but blindly copying anything that seems like a good idea is not a smart move. The Maldives is an excellent example. Most hotel photos and hotel websites look nearly…

If you read this article, then it means that you are among the 20% of potentially successful entrepreneurs who want to test their business ideas. Did you know? Over 80% of business ideas never get tested? Nearly 90% of untested business ideas fail within a year. Around 60% of validated…

Long story short, market research is a great business to consider either as a stand-alone or as an additional service. It is a superb addition to the existing service range of marketing agencies, consultants, and anyone who is working in some areas of marketing. There are several reasons why most…

We have timed this post to the beginning of the festive season as a gift from us to the industry. Our market research company launched a free NPS and consumer insight survey tool. Open for anyone, no strings attached. Several international brands have already signed up already. We are proud…

Turkey, Thailand, Italy and Mexico are among the top destinations for for US, UK, German and French travelers. 2021 is almost over. It is safe to stay that everyone in the hospitality industry is hopeful that 2022 will bring the much-awaited travel rebound. While some destinations had a great 2021 in terms of tourism, arrivals, room nights, and revenue, other countries are still kept hanging on. Various forecasts…

Market Sampler, a market research software startup just released a tool for market researchers and research professionals. Originally, the system was developed for political and public research purposes for various government agencies in the European Union. After the expiry of an exclusive use agreement with a German opposition party, the…