What makes new companies successful, and why other businesses fail? 1M data points from 100 audits reveal clear insights.

Photo by krakenimages on Unsplash

Decoding what makes new companies successful

What can we learn from this analysis?

Where is the data coming from?

Why this research is important?

Most businesses only seek help when their performance is in a critical state

Key findings about successful businesses:

1, Great product-market fit

2, A winner business concept

3, Clarity in brand positioning

4, Earned credibility and demonstrated expertise

Key similarities of failing businesses

1, No market demand — proper market research was never done

2, Unattractive business concept, wrong packaging, and pricing issues

3, Unclear positioning and mixed marketing messages

4, Failure to demonstrate the related skills and expertise

Easy going entrepreneur living in Malta. Proud owner of hotel consulting company Daniel Diosi & Partners, and Brand Auditor. Sports, health, good times 🤟