Indonesia Weekly Predictive Market Insights and Inbound Travel Trend Forecast, May 2023

Daniel Diosi
3 min readJun 4

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https://guestradar.com/2023/06/04/indonesia-weekly-predictive-market-insights-and-inbound-travel-trend-forecast-may-2023-4/

Inbound travel intent trends to Indonesia for the next 30 days Country Avg. age Avg. budget Avg. LOS Avg. ADR Australia 28 $1,215 10 $127 China 28 $867 6 $136 France 27 $829 9 $97 Germany 28 $2,397 8 $283 India 28 $406 9 $47 Italy 27 $906 9 $107 Japan 28 $1,693 9 $191 Russia 27 $1,065 8 $126 Singapore 28 $1,361 9 $152 South Korea 28 $924 9 $108 Spain 27 $1,851 9 $215 UAE 27 $1,672 9 $193 UK 27 $2,241 11 $203 US 27 $2,308 12 $199

Inbound travel intent trends to Indonesia for the next 31 to 90 days Country Avg. age Avg. budget Avg. LOS Avg. ADR Australia 37 $1,267 10 $129 China 37 $895 7 $135 France 36 $869 9 $99 Germany 37 $2,452 9 $286 India 37 $403 9 $46 Italy 36 $905 8 $107 Japan 35 $1,704 8 $204 Russia 35 $1,095 9 $125 Singapore 35 $1,336 9 $144 South Korea 35 $948 8 $116 Spain 36 $1,954 8 $235 UAE 37 $1,743 8 $205 UK 36 $2,378 11 $216 US 37 $2,391 11 $212

Date of Analysis: June 4, 2023

Analysis Period: May 28, 2023 to June 4, 2023

In this article, we will explore the inbound travel intent trends to Indonesia for the next 30 days and the following 31 to 90 days. Based on the most recent data collected in the past seven days, we will provide valuable market insights and travel forecasts for Indonesia.

Travel Intent Trends for the Next 30 Days

Looking ahead to the next 30 days, Indonesia continues to attract visitors from various markets. The average age of travelers remains consistent, ensuring a diverse mix of tourists. The average budget ranges from $406 to $2,397, with travelers from Germany having the highest average budget. This indicates a willingness among visitors to spend on their experiences in Indonesia. The average length of stay (LOS) is around 8 to 12 days, allowing tourists to fully explore the country’s stunning landscapes and vibrant culture. The average daily rate (ADR) ranges from $47 to $283, with travelers from Germany having the highest ADR.

Travel Intent Trends for the Following 31 to 90 Days

Shifting our focus to the following 31 to 90 days, we observe similar patterns in travel intent trends to Indonesia. The average age of travelers remains consistent, ensuring a balanced mix of visitors. The average budget varies, with travelers from Germany continuing to have the highest average budget. This suggests that tourists during this period are still willing to invest in their Indonesian experience. The length of stay (LOS) remains stable at around 8 to 11 days, providing ample time for visitors to immerse themselves in the country’s beauty. The average daily rate (ADR) ranges from $46 to $286, with travelers from Germany maintaining the highest ADR.

Comparison and Trends Analysis

Comparing the two periods, we notice some interesting changes and trends. The average age and length of stay remain consistent across both periods, indicating a stable target demographic and a preference for immersive vacations. However, there are variations in average budgets and ADRs.

For the next 30 days, there is a range of budgets, with travelers from Germany having the highest average budget. This suggests a strong demand for high-quality experiences among visitors during this period. Additionally, there are variations in ADRs, with travelers from Germany also offering the highest rates.

Looking ahead to the following 31 to 90 days, the average budgets and ADRs remain consistent. This indicates that visitors during this period are still willing to invest in premium experiences, maintaining the attractiveness of Indonesia as a destination.

Conclusion and Stay Updated

Based on the inbound travel intent data, Indonesia continues to allure travelers with its diverse landscapes, rich cultural heritage, and warm hospitality. To make informed marketing decisions and leverage these travel trends, it is crucial for hotels and resorts in Indonesia to stay updated with the latest market insights.

For data-driven Indonesia hotel marketing tips and to stay informed about the evolving market dynamics, we encourage you to follow our market updates on LinkedIn or subscribe to our weekly email updates sent out every Monday. By staying informed and adapting strategies accordingly, businesses in Indonesia can effectively cater to the changing needs and preferences of travelers, ensuring a thriving and successful tourism industry in this enchanting destination.

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Daniel Diosi

Easy going entrepreneur living in Malta. Proud owner of hotel consulting company Daniel Diosi & Partners, and Brand Auditor. Sports, health, good times 🤟

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