There are many hotel marketing blogs and hotel consultants writing lukewarm ideas about promoting your hotel brand with the help of PR and media.

While some of their hotel PR marketing strategies are good, others are plain useless. The information about this topic is confusing. Probably this is a reason why hotel PR management is not commonly adopted.

The PR and media adoption rate among independent hotels is shocking. …

During the 10 years of my hotel marketing consultant experience, hoteliers often asked me about what is the best online marketing strategy.

To this question, I always respond:

  1. Know the strengths and weaknesses of your hotel product
  2. Know who will like your hotel the most
  3. Create an attractive hotel product presentation
  4. Make it easy for your guest to find your hotel

This is a super simplified answer, but in essence, this is the formula to market anything. Be it a hotel, resort, bungalow, or luxury private island, the process is the same.

Why do independent hotels struggle with online marketing and brand development?

So if it’s so simple, why do so…

Back in 2010, when I started my hotel consulting career, expectations from consultants were very high. Those were the times when the digital transformation of the hotel industry just got started. Hotel digital marketing consultants were expected to know online things inside out, while also having traditional hotel sales and marketing management experience.

As you might expect, there were not too many people at the intersection of hospitality and technology. The lucky few capable of leading hotels through the digitization journey were in high demand and well paid.

Today, digital marketing is common knowledge. Anyone can take a $50 course…

Independent hotels are certainly up for a challenge when competing with international brands, such as Hilton, IHG, or Marriott. This has been the case for almost a decade since hotel marketing moved online. Soft brands of international hotel chains dilute the market further, leaving less space for independently managed hotels to operate.

This article is from Daniel Diosi & Parnters, a leading hotel brand, and marketing consulting company.

Marketing teams of independent hotels are under increasing pressure to find digital reliable strategies that can deliver a healthy return on ad spend (ROI) consistently.

As a consulting group supporting independent hotels…

Here at Brand Auditor, we do personal brand audits for women and men regularly. Working with hundreds of female professionals and entrepreneurs, we accumulated hundreds of thousands of feedback data and insights about what makes personal branding for women successful.

If you plan to level up your professional career or “getting out there” to become the forefront of your business, you will need personal branding skills. Your personal brand can be your best asset or your biggest flaw — depending on your choices, efforts, and commitment to building your professional fame and reputation.

What is personal branding and why does it matter?

In a nutshell, your personal brand is…

As a brand audit company, we work with clients who want to improve their brand and marketing efficiency. Quite often — over 30% of the time, brands underperform because of the lack of customer closeness.

Small, especially local businesses that work face to face with customers can manage customer closeness better than brands that are slightly bigger, and where sales and marketing are mostly happening online.

Customer closeness is an important aspect to understand for modern brand managers and marketers. …

Photo by Brooke Lark on Unsplash

First things first: what is personal branding?

Personal branding is the process of creating a marketable online persona based on one’s own, skills, values, and unique characteristics to gain wide recognition and acceptance as an authority among people in target audiences. Personal branding is a tool typically used to accelerate a career, market products associated with a person, or gain social support from large groups of people.

The process of personal brand building involves:

  • Defining a polished, marketable personality
  • Regular content production, that includes photos, videos, or written content
  • Public relation efforts, including featured interviews
  • Earning references from reputable sources
  • Proactive actions to build and grow an audience

The benefits of having a strong personal brand are significant:

  • It can make you famous
  • Attracting…

Photo by LinkedIn Sales Solutions on Unsplash

If you Google how to grow your B2B business, you will find tons of tips on how to manage social media, email marketing, networking, Linkedin ads, trade shows, free strategy calls, and countless other activities.

Too much, and all these promotional activities can get too complicated. Over 70% of our brand audit customers complain about being overwhelmed with promotions and marketing their business.

How digital marketing really works for new B2B businesses?

If your company just started out, limited resources will often leave no choice but to manage all digital marketing yourself.

You will likely end up spending lots of money on tools, software, Google Ads, Facebook ads, CRM…

HPhoto by Fabio Fistarol on Unsplash

The job of hotel marketers is fairly simple: bring the hotel to the attention of potential guests, and make it look like the most desirable option for their vacation or stay for whatever purposes.

There are several technical requirements to make the hotel marketing smooth online, these include rate parity, SEO, Google Ads, social media ads, influencers, distributing inventory to multiple OTAs, and other sales channels — but there are very well defined and tested workflows for all of these.

The job gets complicated when ads don’t work as expected, website and direct bookings are not converting well, and social…

Photo by krakenimages on Unsplash

Decoding what makes new companies successful

What makes a new business successful, and why most businesses fail? What separates the 10% of thriving businesses from the 90% that are destined to close in a few years? These are questions that most new business owners ask.

Having millions of market research data in our databases, we decided to connect the dots and decode what branding and business concept qualities successful companies have, and what are the common traits of businesses that fail.

What can we learn from this analysis?

The research is focused on revealing the following two insights:

  • What sets of qualities winning businesses have?
  • What sets of shortcomings losing businesses struggle with?

Where is the data coming from?

Daniel Diosi

Easy going entrepreneur living in Malta. Proud owner of hotel consulting company Daniel Diosi & Partners, and Brand Auditor. Sports, health, good times 🤟

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