How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers.

What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lack of interest for your company, and little to no organic growth.

The most common issue behind a brand that does not work, is that it was not aligned well to fit the sensitive reality of its target audience and potential customers. Let’s face it: most…

The gig economy has been growing fast during the past decade as digitalization enabled it. Companies and small businesses are outsourcing creative works, market research, advertising management and all sorts of temporary gigs to freelancers and independent professionals, as this way of getting things done requires significantly less financial and legal commitments.

The reason I write this article is highlight the risks of being a freelancer to those who are new to the industry. For a couple of years I also worked as a freelancer, then I decided to scale up as the risks were outwheighting the benefits.

The glorified freelance lifestyle vs the harsh economics of forced entrepreneurship

I am very excited to introduce the latest addition to our growing range of audits: the personal brand audit. This audit option was inspired by a number of customers asking for it, so we created one. We believe that this is an excellent tool for people seeking public exposure or developing a high-profile professional image. Consultants, politicians, speakers and people in industries where a strong personal brand matters will find it very useful.

See more: personal brand audit

If you are in a managerial position or running your own business then you know what it means to grind and hustle. You have responsibilities, targets and your only guarantee to keep going is your competence and commitment to work. To work for maximum output and effectiveness, it is important to keep looking for ways to make our work more efficient. Some people say “work hard”, others say “work smart”. I say always look ahead and see what needs to be done. Plan it well and execute it precisely.

Not so long ago I was really struggling with this. Being…

Are you among the 75% who struggles with work-life balance?

If you are reading this article, you must be interested in how to achieve and maintain a better work-life balance. It is easy to get carried away with work, especially if you are in a stressful management position or if you are managing your own business.

A new survey, from FlexJobs and Mental Health America (MHA) taken late last month, reported that 75% of workers have experienced burnout in the past 12 months — even despite the pandemic.

If you have been following my work during the past years, you know that I am involved in a number of businesses…

Entrepreneurial life is a journey of creation and optimization. What we create and how we optimize will determine our probability and level of success.

Having spent over 5 years in the startup world, I can confidently say that 90% of entrepreneurs who fail, they do fail because of committing very similar fundamental mistakes. The most common mistake is to keep polishing an idea that was never meant to work, because it did not fit reality.

Wishful thinking vs. reality

As Elon Musk said, wishful thinking is a human tendency. …

A short background story

Back in September 2020, I wanted to prove a client that their social media content sucks. It was a tough one as the default engagement metrics will only show how many people got engaged, but no information about why other people ignore your content.

To prove my opinion, I launched a survey to their audience, and ideal customers on other channels — and most respondents expressed that they usually dislike the marketing communication of the company, because it is not relevant for their problems and interests.

This feedback left my client speechless. Despite the shock, but they were thankful and…

In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical.

The basic formula is pretty simple: get in-market people to your website, offer attractive products and provide the best online experience possible. While attracting quality traffic is a matter of advertising, in this article we will see how to create a winning online customer experience for a hotel brand website.

Beautiful brand experience

An unforgettable…