If you are in a managerial position or running your own business then you know what it means to grind and hustle. You have responsibilities, targets and your only guarantee to keep going is your competence and commitment to work. To work for maximum output and effectiveness, it is important to keep looking for ways to make our work more efficient. Some people say “work hard”, others say “work smart”. I say always look ahead and see what needs to be done. Plan it well and execute it precisely.
Not so long ago I was really struggling with this. Being responsible for a number of client accounts as a marketing consultant and being in various roles at other companies simultaneously left no choice but to develop the necessary skills to be able to manage everything well. …
Are you among the 75% who struggles with work-life balance?
If you are reading this article, you must be interested in how to achieve and maintain a better work-life balance. It is easy to get carried away with work, especially if you are in a stressful management position or if you are managing your own business.
A new survey, from FlexJobs and Mental Health America (MHA) taken late last month, reported that 75% of workers have experienced burnout in the past 12 months — even despite the pandemic.
If you have been following my work during the past years, you know that I am involved in a number of businesses, I trade stocks, manage my own ventures and besides that, I still have time to do sports and live healthy every day. …
Entrepreneurial life is a journey of creation and optimization. What we create and how we optimize will determine our probability and level of success.
Having spent over 5 years in the startup world, I can confidently say that 90% of entrepreneurs who fail, they do fail because of committing very similar fundamental mistakes. The most common mistake is to keep polishing an idea that was never meant to work, because it did not fit reality.
Wishful thinking vs. reality
As Elon Musk said, wishful thinking is a human tendency. …
A short background story
Back in September 2020, I wanted to prove a client that their social media content sucks. It was a tough one as the default engagement metrics will only show how many people got engaged, but no information about why other people ignore your content.
To prove my opinion, I launched a survey to their audience, and ideal customers on other channels — and most respondents expressed that they usually dislike the marketing communication of the company, because it is not relevant for their problems and interests.
This feedback left my client speechless. Despite the shock, but they were thankful and expressed that they found this information extremely valuable. Why? Because this feedback was not coming from an “expert”, or from a social media manager but was the averaged opinion of hundreds of real-word respondents. …
In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical.
The basic formula is pretty simple: get in-market people to your website, offer attractive products and provide the best online experience possible. While attracting quality traffic is a matter of advertising, in this article we will see how to create a winning online customer experience for a hotel brand website.
Beautiful brand experience
An unforgettable first impression is essential. According to our recent market research, Independent — unknown — hotel brands only have a few seconds to make an impression. International chain brands will enjoy a lot more patience — even if their website is horrible. So your website will only have a few seconds to grab the attention of your customers and if it’s not done right, all your efforts are gone to waste. …
Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy, but about how to streamline your strategy and activities to focus on what drives the most growth.
Being selective with your efforts is important to avoid wasting time on things that do not contribute to your business success. As a hotel marketing consultant I will list some hotel industry references but these suggestions can be applied in other situations too.
Start your planning in line with your macro vision
Before you draft your digital marketing strategy, ask yourself the following…
In the past ten years, I worked with a large number of independent hotel and resort teams. Some were successful, some not but I learned from each experience and realized that failing teams have very similar issues. In this article, I am going to share five of the most common ones.
Lack of macro vision
Having and executing a macro vision is the single most important differentiating factor between successful and average hotel brands. What is a macro vision and why is it important? Simply put, having a macro vision is having a clear idea of what role a company wants to have in its macro environment. …
In the digital marketing world, we often talk about conversion rate as a critical metric. There are countless theories about how to maximize your chances of sales generated on your website, some are useful while others are plain stupid.
The formula is pretty simple: you need to get relevant, in-market people to your website and welcome them with the best online experience possible. While attracting quality traffic is a matter of advertising, in this article we will see how to create a winning online customer experience.
Beautiful brand experience
An unforgettable first impression is perhaps the most important. Your website will only have a few seconds to grab the attention of your customers and if it’s not done right, all your further efforts will be wasted. …
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story.
This has one reason: guests traveling to faraway places do not want to waste time on researching or making travel arrangements Once we understand the pain points and concerns of potential guests, it becomes clear what needs to be offered and communicated.
Have someone dedicated for pre-sale assistance
Offer full support for all necessary arrangements by having a dedicated person or small team. Travelers choose travel agents over websites because they don’t want to take any risks. Before paying multiple thousand dollars for a vacation, they want to be sure that all the details that need arrangements such as visas, flights, insurances, and domestic transfers will be taken care of. This is especially true for non-frequent travelers, Generation X and Boomers do not have sufficient travel experience to confidently arrange these things. …
With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of these two generations. Good news, the expectations of these two groups share a lot of similarities.
Generation Z won’t buy your brand story
According to our recent research, 81% of Millennials expect brands to be transparent in their marketing and actively talk about their social and environmental impact. This covers environmental, people and animal rights initiatives, reducing wastage and reasonable use of resources.
In fact, 61% of Millennials and 78% of Generation Z buyers claimed that they are significantly influenced by sustainability and fair trade. …
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